IDENTITY CONCEPT
SHINOM & ONTAZH
Our team had an idea to create a project in wich we take an ordinary word and create an absolutely opposite concept to it.
What associations come to your mind when you hear the word "shinomontazh" in Russian? You may be certain that it involves cars, tires, wheels, etc.
But what if we told you that it's actually a healthy food restaurant?
What associations come to your mind when you hear the word "shinomontazh" in Russian? You may be certain that it involves cars, tires, wheels, etc.
But what if we told you that it's actually a healthy food restaurant?
| Solution: The logo consists of a symbol and a font part. The Lotus pose and a pyramid made of balancing stones served as a prototype for creating the symbol. The friendliness and openness of the company are expressed in the sans-serif font with smooth lines. Brand Style: The turquoise color is bright and attention-grabbing. The yellow color evokes positivity, associated with the sun, and stimulates the appetite. White represents cleanliness and lightness. Additionally, a symbol for the sound "Om" was chosen in the form of the Greek letter "Omega," slightly modified and added as an element of the brand style. |
When creative people meet each other
- Victor K.Graphic designer
- Diana D.Graphic Designer, Team Lead
- Margo L.Illustrator
- Katerina S.Graphic Designer