The word "flyer" has its roots in the idea of swift movement and widespread distribution. It traces back to the Old English word flēogan, meaning "to fly," which evolved into Middle English flien.

In the 18th and 19th centuries, as printing technology advanced, businesses and activists began using small, quickly distributed papers to spread news, advertisements, and political messages. These handbills were often tossed into crowds, posted on walls, or even dropped from early airplanes—earning them the name "flyers" because they seemed to "fly" into people’s hands.

By the 20th century, "flyer" became the standard term for promotional leaflets, symbolizing both speed and reach. Today, flyers remain a powerful tool for spreading information, just as they did centuries ago.