HryvnaX
The logo consists of a symbol and a typographic inscription.
Task
Request to combine in the symbol part of the logo attributes of Ukrainian and Canadian symbolism, as well as elements representing the company's activities — currency and cryptocurrency exchange.
  • UA Trident
  • CA Maple Leaf
  • Original Hryvna
  • Exchange rate
Logo Design Overview
  • Symbol Mark
    Form:
    The symbol consists of three elements, forming a shape reminiscent of a crystal structure. The central element resembles a stylized version of the original “hryvnia” — a historical ingot used as currency in Kyivan Rus, long before paper money existed.

    Meaning:
    • These elements reinterpret the ancient hryvnia in a modern way, emphasizing a connection to Ukrainian heritage.
    • The use of bold geometric shapes conveys a sense of stability and trust, essential in the financial industry.
    • The three-part composition may also symbolize three exchange channels: cryptocurrency, cash, and electronic transfers.
  • Tipography
    "Hryvna": Rendered in a sans-serif, heavy-weight font, giving a modern, solid feel.

    • Emphasizes reliability and modernity.
    • Clean and legible at all sizes — ideal for both print and digital formats.

    "Vancouver Currency Exchange" (Descriptor):Placed above the main name in a smaller font.
    • Simple, readable typography — clearly communicates the geographic location and service focus.
Option for Using the Logo on an Outdoor Storefront Sign
  • Industry-Specific Imagery
    The use of the percentage symbol ("X") cleverly references exchange rates, interest, and financial services.
  • Strong Brand Recognition
    Unique combination of emblem + wordmark + stylized symbol makes the logo instantly recognizable and memorable.
  • Flexible Identity System
    The symbol can stand alone as a brand mark, allowing for adaptive use in icons, merchandise, app icons, etc.
Advantages
  • Culturally & Conceptually Rich
    Merges Ukrainian heritage (ancient hryvnia) with modern finance (percentage symbol), creating a meaningful and relevant brand story.
  • Professional & Trustworthy
    Bold typography and structured design communicate stability and confidence — key for a financial service provider.
  • Versatile & Recognizable
    Distinct emblem and clean layout ensure strong recognition and adaptability across print, digital, and branded materials.