HryvnaX
The logo consists of a symbol and a typographic inscription.
Task
Request to combine in the symbol part of the logo attributes of Ukrainian and Canadian symbolism, as well as elements representing the company's activities — currency and cryptocurrency exchange.
- UA Trident
- CA Maple Leaf
- Coin
- Exchange
If a building becomes architecture, then it is art
Logo
To address the task, the Ukrainian trident and the Canadian maple leaf were combined and interpreted in the form of sharp arrows.
Similar to the original symbols, the arrows are directed outward from the center, originating from a coin at the base, alluding to the service of currency exchange and the ability to send cryptocurrency in any direction desired by the client.
To address the task, the Ukrainian trident and the Canadian maple leaf were combined and interpreted in the form of sharp arrows.
Similar to the original symbols, the arrows are directed outward from the center, originating from a coin at the base, alluding to the service of currency exchange and the ability to send cryptocurrency in any direction desired by the client.
Tipography
A visually "heavy" sans-serif font was used, which appears more stable—an especially important quality in the financial sector, where confidence in decision-making is critical. The boldness of the font also ensures that the logo remains easily readable in any print format and at any size.
For the descriptor, a classic serif font was chosen, which is associated with tradition, seriousness, and established institutions—such as banks, insurance, or legal firms. This gives the client a sense of trustworthiness in the company.
A visually "heavy" sans-serif font was used, which appears more stable—an especially important quality in the financial sector, where confidence in decision-making is critical. The boldness of the font also ensures that the logo remains easily readable in any print format and at any size.
For the descriptor, a classic serif font was chosen, which is associated with tradition, seriousness, and established institutions—such as banks, insurance, or legal firms. This gives the client a sense of trustworthiness in the company.
Option for Using the Logo on an Outdoor Storefront Sign
The symbol can also be used independently from the wordmark and serve as a branded element across various applications.
This allows for flexible use of the visual identity — for example, on social media avatars, app icons, merchandise, or packaging.
This allows for flexible use of the visual identity — for example, on social media avatars, app icons, merchandise, or packaging.
Advantages
- ReadabilityThe logo remains easily recognizable both in its original color scheme (black + red) and in monochrome versions.
This ensures versatility and consistent brand identity across various media and printing techniques. - ExecutionAll elements are designed to ensure easy adaptability for any non-standard printing methods, such as foil stamping, laser cutting, pad printing, screen printing, and more.
- SymbolicThe symbol part immediately captures the viewer’s attention through the use of an accent color and invites interpretation by revealing various images related to the company’s field of activity.